Pricing for all items unless otherwise noted:

$89 per course for ASTA members
$99 per course for non-members

Select the item(s) for which you would like to register.

The potential Cuba has to offer travel sellers, if current restrictions are ever lifted, is staggering, but only for those agents who are prepared. The best way to become prepared is to take ASTA's Cuba Travel Specialist Course.

As a Cuba Travel Specialist, you can be ready to potentially capitalize on this exciting destination. This is the most extensive course on the market, covering the exotic country in depth, along with its current tourism infrastructure.

The family travel market is growing and diversifying. This course takes a focused look at the different types of families, their buying patterns and how their needs evolve as they progress through the family life cycle. Topics include:

• Defining the family travel marketplace
• Addressing the unique needs of various types of families
• Planning the family vacation: do's & don'ts
• Identifying family-oriented operators and destinations

There are many ways to sell Jordan profitably and consistently to your clients—the key is having a firm understanding of each. Will your clients visit Jordan for the historical sights? Religious experience? Spa treatments? Cultural heritage tours?

The only thing for certain is they will want to travel Jordan, and you will need to know everything you can to sell it efficiently, so take advantage of this comprehensive course and watch your profits soar!

Every eight seconds someone in the United States turns 50. Mature adults (50+ years old) control 50% of discretionary spending. That's what makes this such a lucrative, growing niche. Course topics include:

• Expectations, demands and travel trends of mature adults
• Travel patterns and expenditures
• The different buying patterns of the senior citizen (65+) and baby boomer (50-64) markets
• "Hot" Buttons for upscale mature adults
• Unique marketing and sales strategies
• Companies sensitive to mature adult needs
• Health and the mature traveler

This course examines a wide variety of special interest groups. Topics include how to conduct local research and positioning, as well as promoting and selling special interest travel. More than 100 areas of specialization are discussed including:

• Ecotourism
• Wine/Gourmet
• Historical/Cultural
• Disabled
• Scuba Diving
• Spa/Fitness
• Dude Ranch
• Spiritual/Religious
• Sports
• Gay & Lesbian

Planning travel by rail - whether in the United States on Amtrak or the AMerican Orient Express or in Canada on Via Rail - is a challenging task, even for an experienced travel agent. Thus, by becming a rail specialist and marketing to specific niches (or groups) within the marketplace, you, with extensive knowledge and experience in rail travel, will have carved a unique position for yourself in the travel industry, one of the surest ways today of maintaining profitability. Learn the tricks of schedules, accomodations, route guides, travelogues, example of costs, helpful hints, book suggestions, tipping and other onboard customs, as well as online rail travel web resources, vacation packages, luxury or first class services, and specialty trains. Topics include:

• Defining the rail travel marketplace
• Planning the rail vacation
• Niche marketing and sales techniques
• How to plan and package rail travel
• Indentifying operators and destinations

Essential information on how to market your business, including the importance of niche marketing in today's environment. Topics include:

• Fundamentals of niche marketing
• Understanding demographics
• Trend analysis
• Successful marketing techniques
• Evaluating your agency
• Creating a marketing plan